Consumer Centric Planning is a demand sensing solution that unites the supply chain and strategic account teams with a reliable, accurate POS forecast that produces replenishment plans from a demand signal repository. Alerts enable quick responses to issues at the shelf to improve your relationship with the retailer, avoid stock-outs, and boost sales.

The Power of Understanding

By focusing on simple and easily understood measures of success, Consumer Centric Planning makes it easy for demand planners, account teams, and retailers to understand one another. CCP uses retail demand signals, such as rate of sale and store inventory, to create a complete POS forecast and demand plan. This information is captured daily using POS data fed directly from the retailer into a demand signal repository, giving users a complete and up-to-date picture of the demand situation at the shelf.

Consumer Centric Planning’s demand sensing abilities allow your company to balance the overall corporate goals against the retailers’ requirements. POS data from consumer demand can be incorporated into the S&OP process, giving this vital source of information a prominent voice in the plan.

Achieve Category Leadership

With the quicker and more accurate reactions that Consumer Centric Planning’s demand sensing enables, your company can beat the competition at the shelf and become category captains. Quick alerts from the demand signal repository make users aware of issues in the POS forecast that could negatively affect your vendor scorecard, such as imminent stock-outs or declining sales.

By making a single simple adjustment, Consumer Centric Planning can recalculate the entire forecast to reflect the reality at the shelf. The forecast is tied directly to the demand plan’s inventory levels, so the change in the forecast instantly produces a new demand plan. You can then feed this new plan directly into the ERP system to respond to the alert.